Earn rewards for your business by reducing your energy demand.
Our Automated Demand Response (ADR) Program rewards local businesses for temporarily reducing your energy demand. When you reduce your demand, or shift to another time of the day, you can reduce greenhouse gas emissions and support a reliable CT grid.
Program Overview
By reducing your energy usage, you will be eligible for yearly incentives. Here’s how it works:

A reduction event is called up to 15 times in a calendar year

Take action to reduce your energy usage

Incentive is calculated at $50 per kW reduced, based on the average hourly event load reduction over all annual events

Total incentives earned are paid out at the end of each season
Our top participant earned $10,984 for their energy reduction efforts in 2022!
ADR Program Benefits
- Easy to participate – your energy demand reduction is automated.
- Provides cash incentives for participating in ADR events.
- Our ADR team handles the entire process, from application to verification and testing.
- No penalties for not lowering your electricity usage during an event – you are always in control.
How to Sign-Up
- Fill out the contact form below
- Get contacted for a no-cost survey to see if you qualify for the program. It’s that simple.
See if demand response is right for your business.
Call 203.484.6223
or fill out the form below.